Case Studies
Google Ads Case Study
NovaFerrum is a leading brand specializing in liquid iron supplements and multivitamins, catering primarily to children and adults with iron deficiencies. Their products are widely sold through their website and Amazon store, offering high-quality, doctor-recommended formulations.
BUSINESS OVERVIEW:
This Australia-based online retailer specializes in a wide range of lenses, catering to all types and sizes. Committed to nationwide delivery, the company aims to scale its business, boost sales, and enhance its brand value across the market.
OBJECTIVE:
The main goal of the eCommerce store is to boost sales by offering a seamless platform for customers to purchase high-quality products online. Additionally, it aims to grow its customer base by attracting new shoppers through targeted marketing campaigns.
CHALLENGES
Although contact lenses are small and lightweight, they are delicate and prone to damage during transit. Ensuring safe packaging and secure shipping was crucial to delivering products in perfect condition.
Intense Competition :The online contact lens market is highly competitive, with numerous stores vying for customer attention. Standing out in such a crowded space required strategic positioning and differentiation.
Pricing Strategies: Customers often seek the best deals on contact lenses, making pricing a critical factor. Striking a balance between competitive pricing and maintaining a sustainable profit margin posed a significant challenge.
Building Trust : Many customers are hesitant to buy contact lenses online due to concerns about product authenticity and safety. Establishing trust through high-quality, genuine products and exceptional customer service was essential.
Regulatory Compliance : Since contact lenses are regulated by the FDA, adhering to legal requirements was necessary for legitimacy. Compliance added to operational costs and required additional administrative efforts.
Secure Shipping: Although contact lenses are small and lightweight, they are delicate and prone to damage during transit. Ensuring safe packaging and secure shipping was crucial to delivering products in perfect condition.
OUTCOMES AND SOLUTIONS:
The following strategies were implemented to overcome challenges and achieve the objectives:
Ad Copy Optimization: The store crafted ad copy tailored to its target audience, emphasizing key product benefits such as pricing, quality, and shipping options. Additionally, ad extensions like callouts, site links, and structured snippets were used to enhance visibility and engagement.
Landing Page Optimization: : To ensure a seamless user experience and drive conversions, the landing page was optimized with clear calls to action, high-quality product images, and fast load times.
Remarketing: Personalized remarketing campaigns were launched to re-engage previous website visitors, increasing the likelihood of conversions and repeat purchases.
Shopping Campaigns: By utilizing shopping campaigns, the store showcased its products directly in search results, featuring images, prices, and key product details to boost visibility and attract potential customers.
RESULTS:
Within six months, the implemented solutions delivered impressive results:
1.Revenue Growth: The store generated over $1.09M in online sales, marking a substantial increase in revenue..
2.High ROAS: We achieved a 10X return on ad spend (ROAS), exceeding industry benchmarks.
3.Enhanced Brand Awareness: : The store experienced greater brand recognition, with more customers identifying and engaging with its products
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1
%
Growth in Website Sales
1
%
Growth in Amazon Revenue
1
%
Order Every Year
Amazon Account Management
- Strategic Amazon PPC Restructuring – Implemented a mix of branded, competitor conquesting, and high-intent keyword campaigns to dominate search placements.
- Listing Optimization & A+ Content Integration – Enhanced Amazon listings with SEO-optimized product descriptions, compelling bullet points, and visually engaging A+ content.
- Subscribe & Save Implementation – Developed a subscription-based model on Amazon, increasing repeat orders and boosting LTV (Lifetime Value).
- 350% Growth in Amazon Revenue – By optimizing discoverability and introducing subscriptions, Amazon sales skyrocketed, reaching 7-figure monthly revenue milestones.
Google Ads & Meta Ads Optimization
- Advanced Audience Segmentation – We created hyper-targeted audience clusters based on intent, past purchasing behavior, and demographic insights.
- Full-Funnel Ad Strategy – Implemented a structured funnel approach with top-of-funnel awareness campaigns, mid-funnel educational content, and bottom-of-funnel retargeting ads for higher conversions.
- Automated Bidding & AI-Based Performance Adjustments – Leveraged machine learning-based bid adjustments to scale winning campaigns efficiently.
- Visual & Copy Optimization – Conducted multivariate testing of ad creatives and ad copies, identifying high-converting elements to maximize ROAS.
- 72% ROAS Improvement – By eliminating ad waste and focusing on high-intent shoppers, we significantly improved advertising profitability.
SEO & Content Strategy
- Comprehensive Keyword Strategy – Mapped out short-tail, mid-tail, and long-tail keywords targeting both transactional and informational searches.
- On-Page and UX SEO Enhancements – Optimized site structure, internal linking, and product descriptions to reduce bounce rates and improve ranking signals.
- Content-Driven Organic Growth – Created authoritative blog content, FAQs, and educational resources designed to rank for high-value searches while establishing NovaFerrum as an industry thought leader.
- Technical SEO & Site Speed Optimization – Implemented lazy loading, image compression, and core web vitals improvements, ensuring faster load times and a seamless browsing experience.
- 180% Increase in Organic Website Revenue – A strategic blend of content marketing, backlink acquisition, and technical SEO led to significant organic growth.
Klaviyo Email Marketing Optimization
- Data-Driven Personalization – Built behavior-triggered email flows using purchase history, browsing behavior, and engagement data.
- Lifecycle Automation – Introduced automated email journeys including abandoned cart recovery, post-purchase follow-ups, replenishment reminders, and VIP loyalty sequences.
- Hyper-Segmentation – Created dynamic customer segments based on RFM (Recency, Frequency, Monetary Value) analysis to send ultra-relevant messages.
- 130% Increase in Email-Driven Revenue – With advanced personalization and automated follow-ups, email conversions saw a massive uplift
The Final Result
Our team of marketing experts worked together, considering the client’s requirements, and proud to get the following results:
- 180% increase in website revenue within 1 year
- 350% growth in Amazon revenue, reaching a 7-figure monthly sales milestone
- 72% improvement in Google Ads ROAS
- 130% increase in Klaviyo email marketing-driven revenue
- 65% improvement in website conversion rates
Key Takeaways
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